A website needs to be thought of as a sales person who is always working, takes payments upfront, and costs significantly less (no holidays, no super, and no christmas party). As such your website does need to be treated as apart of the sales team, it should present the image of your company, be up-to-date on your offerings, provide advise, make cross and up sells, and most of all help your customers buy off you.
- Take orders 24×7
- Receive payments instantly
- Save on costs
- A website can provide as much or as little information as a customer wants
- No time is wasted on tire kickers