Upselling

I am of those people who hates to shop. When I do I like to get in and out of the shops as fast as possible. This normally means I am totally focus on I went in to get that I forget to get the other things that I may need.

For instance on the weekend I brought a new iPhone. I get home and the first thing I realise is that I need a protective case for it.

During shopping at the store the sales attendent tried to sell me Mobile Me and Apple care which I repeatedly said no to. This caused me to have bigger blinkers on as he tried to push harder to sell me these two services instead of something I wanted.

A website is your number 1 sales person

A website needs to be thought of as a sales person who is always working, takes payments upfront, and costs significantly less (no holidays, no super, and no christmas party). As such your website does need to be treated as apart of the sales team, it should present the image of your company, be up-to-date on your offerings, provide advise, make cross and up sells, and most of all help your customers buy off you.

Biggest benefits

• Take orders 24×7
• Receive payments instantly
• Save on costs
• A website can provide as much or as little information as a customer wants
• No time is wasted on tire kickers